Nortech IdentiPark is an intelligent and intuitive parking guidance system that ensures visitor traffic at the shopping centre flows smoothly even on the busiest days, so you can fill your parkade down to that very last bay. Thus increasing shoppers in the centre by up to 15% at peak times.

IdentiPark will change the way your shoppers experience your centre as it helps them park quicker by creating a better flow of traffic; therefore, getting more people shopping faster.

Only Nortech IdentiPark GUIDES drivers to available parking spaces.

The ultrasonic bay monitoring sensors, installed above every parking bay in a covered parking facility, make it possible to detect the absence or presence of a vehicle. The real-time status of the parking space is displayed through a cluster of coloured LEDs onboard the bay monitoring sensor.

Our software continually analyses the parking occupancies and applies sophisticated algorithms to ensure vehicles in flux move freely and do not cause unnecessary congestion. This is achieved by setting “frustration factors” that automatically close off levels when they are “full” when compared to other levels, encouraging drivers to park on the quieter levels.

Directional arrows and bay monitoring sensors provide visual cues, so vehicle congestion is reduced and customers can move into the shopping centre sooner. By parking quicker they have more time to spend shopping in the centre.

The system can even sense when vehicles are milling about on a level looking for parking and direct new arrivals to levels where more parking bays are available.

You can customise the IdentiPark system in many ways, including: integrated counting solutions, flexibility in installation, comprehensive reports and the ability to interface with 3rd party equipment.


Nortech IdentiGuide directs drivers effortlessly to available spaces - giving you 80% of the benefits of a full parking bay monitoring system at only 10% of the cost!

By installing IdentiGuide's accurate real-time entrance, level and zone guidance, you can ensure drivers park quicker because they are guided to areas with available spaces. Driving directly, rather than having to search, not only reduces frustration levels and emissions (and carbon footprint) but dramatically enhances the parking experience to ensure visitors always return.

Proprietary Nortech IdentiGuide vehicle counters are installed at the entrances, exits, ramps and internal zones of open and covered parking facilities. Our IdentiPark software then calculates the available spaces for the facility, levels and zones in real time and controls the guidance displays to ensure an unparalleled parking experience at this price level. All vehicle movement data is captured in a database with Insight Reports that can be used for audit purposes and in the planning of maintenance, renovations, expansions, cleaning and security.

Incorporating technology that made Nortech HeadCount the leader in people counting, IdentiGuide is the modular parking foundation that can be expanded to a full IdentiPark System.