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The retail chain solution is ideal for owners who require access to individual store performance data beyond simple sales statistics. More informed assessments are possible by measuring aspects such as store traffic, visitor occupancy, dwell time and when passage flow counts are known, peel off (capture rate).
HeadCount data can be easily replicated by using the HeadCount Communications Hub. Visitor traffic is then collated and stored centrally and made accessible securely to authorised users via WebIT, Executive Report or dedicated information feeds. For a retail group with many stores, tiered security allows users at various levels access to cascaded information.
Retail turnover information can be collected by Vista Sales and seamlessly integrated into the HeadCount system which creates new dimensions to the performance measurement and monitoring.
HeadCount data offers retail chain owners the following:
- Store traffic by hour, day, week, month and year.
- Retail store performance versus retail group benchmark.
- Measure advertising effectiveness.
- Schedule staffing levels more accurately.
- Understand retail store conversion rate, when sales information is collected.
- Know spend per head, when sales information is collected.
- Compare store occupancy to trading hours.
- Know dwell time (average stay) of visitors.
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