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The integrated retail precinct solution is ideally suited for owners and managers who require an additional and accurate tool to measure and monitor the performance of their asset. HeadCount counters can be unobtrusively installed at retail store entrances. Economies of scale are realised when retail store counters are connected to the existing HeadCount backbone. The monitoring of the visitor movements from the common area into retail stores provides advanced insight to information not previously accessible through conventional counting systems. The integration of this count information with sales data allows management to understand sophisticated relationships between total visitors to the retail store in comparison to the total visitors to the complex.
Retail store data is ingeniously integrated to offer management the following:
- Total number of visitors to the retail store.
- Hourly, daily, weekly, monthly and yearly comparisons.
- Individual retail store performance against peers in the same category.
- Retail category performance against peer categories.
- The peel off (or capture rate), when passage flow counts are known.
- Retail store conversion rate, when sales information is collected.
- Spend per head, when sales information is collected.
- Retail store occupancy.
- Dwell time (average stay) of visitors.
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