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HeadCount Announces New Low Cost, High
Accuracy Retail Traffic Counting Solution
HeadCount Systems, the leading provider of
customer counting solutions, recently announced the availability
of their new retail traffic counting solution.
Oculus is the latest innovation from HeadCount.
It is a highly accurate, cost effective and an aesthetically
pleasing retail traffic counter. Oculus unobtrusively detects
the motion of people utilizing a patented pattern recognition
algorithm.
Oculus is a monocular camera based system
that captures video from an overhead viewpoint and processes
it to count the people that pass through the count zone. "When
talking with customers, we found a demand for accurate, aesthetic
and cost effective retail store counting solutions. Our customers
have asked us to extend our customer counting portfolio to
include unobtrusive lower cost counting sensors for the retail
space." said Gerrit Loubser, Managing Director of HeadCount
Systems. "We developed Oculus with this in mind. The elegant
design complements modern commercial and retail spaces. Oculus
is ideal for narrow passages or store entrances with moderate
customer traffic flows where maximum performance is required."
Oculus is a powerful and cost affordable
counting solution that delivers key metrics such as total
visitors, store conversion rates, flow rate, store occupancy,
traffic per labour hour ratios and many more. "Across a single
organisation, multiple users need this information," says
Larin Allison, Marketing Manager of HeadCount Systems. "Retail
store managers look at customer counts to measure the success
that marketing campaigns had in increasing customer visits.
The data is used to measure and improve store conversions
and it ensures labour staffing is cost effective and appropriate.
Senior property portfolio executives use the data for store
comparisons and benchmarking."
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